Partnership:

THE GRAMMY AWARDS and Aflac

Description:

The Recording Academy and Aflac partnered to celebrate the 59th ANNUAL GRAMMY AWARDS. The Aflac Duck joined the show as a production assistant and shared videos and live updates of its experiences throughout the night on Facebook, Twitter and Instagram.

The partnership also included The GRAMMY Station presented by Aflac, which music fans could use to listen to their favorite GRAMMY-nominated artists on Pandora. Fans could find the station by searching for GRAMMY or Aflac.

Partnership Opportunity:
THE GRAMMY AWARDS/Television
Partner/Category:
Aflac /Financial & Insurance
Timing:
February 1st Quarter 2017
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
Media Elements:
Micro site
Mobile
Online
Social Media
Influencers / Brand Ambassadors
Created On:
2020-11-30
Last Modified on:
2017-02-23
Companies Involved
Tuck

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