Partnership:

THE GRAMMY AWARDS and Aflac

Description:

National Academy of Recording Arts partnered with Aflac for the 58TH ANNUAL GRAMMY AWARDS with a, “Rock the Red Carpet” campaign. Fans were invited to share their greatest red carpet dos and don'ts by following @AflacDuck on Instagram. Fans who shared advice about how to dress or show best photo poses where automatically entered in the Aflac Red Carpet Sweepstakes for a chance to win a set of wireless headphones. On the day of the awards, consumers were asked to use #AflacRedCarpet as they engaged with @AflacDuck on Facebook, Twitter and Instagram to experience the duck's-eye view as he posted in real time throughout the evening. They were also able to see his red carpet arrival on YouTube.


In anticipation of this year's event, music fans were able to listen to their favorite Grammy nominated artists on Pandora via The Grammy Station presented by Aflac.

Partnership Opportunity:
THE GRAMMY AWARDS/Music
Partner/Category:
Aflac /Financial & Insurance
Timing:
February 1st Quarter 2016
Target:
Male
Female
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Contest / Sweepstakes
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2016-02-19
Companies Involved
Tuck

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