Partnership:

THE GRAMMY AWARDS and Bulova

Description:

The Recording Academy partnered with Bulova to make them the official Timepiece Partner of the GRAMMY's.

Bulova presented first-time GRAMMY Award winners by gifting them with an elegant and engraved special-edition watch made from GRAMMIUM, the same custom gold alloy of the statuette given to GRAMMY winners.

Along with being the Timepiece Partner of the 63rd GRAMMY's, Bulova also launched a limited-edition GRAMMY collection of watches with The Recording Academy.

Bulova also presented a three-day “Countdown Time to the GRAMMYs” Trivia Sweepstakes in collaboration with the Recording Academy on Instagram Stories. Bulova asked GRAMMY die-hards a trivia question each day leading up to Music’s Biggest Night. Bulova then chose three lucky winners at random to win a limited-edition watch from the official GRAMMY Collection.

Partnership Opportunity:
THE GRAMMY AWARDS/Music
Company:
The Recording Academy (The GRAMMYs)
Partner/Category:
Bulova /Fashion
Timing:
June 2nd Quarter 2021
Target:
Male
Female
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Premiums / Giveaways
In-Store / Retail
Media Elements:
Mobile
Online
Social Media
Created On:
2021-06-17
Last Modified on:
2021-06-17
Companies Involved
The Recording Academy (The GRAMMYs)
Tuck

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