The Recording Academy partnered with Bulova to make them the official Timepiece Partner of the GRAMMY's.

Bulova presented first-time GRAMMY Award winners by gifting them with an elegant and engraved special-edition watch made from GRAMMIUM, the same custom gold alloy of the statuette given to GRAMMY winners.

Along with being the Timepiece Partner of the 63rd GRAMMY's, Bulova also launched a limited-edition GRAMMY collection of watches with The Recording Academy.

Bulova also presented a three-day “Countdown Time to the GRAMMYs” Trivia Sweepstakes in collaboration with the Recording Academy on Instagram Stories. Bulova asked GRAMMY die-hards a trivia question each day leading up to Music’s Biggest Night. Bulova then chose three lucky winners at random to win a limited-edition watch from the official GRAMMY Collection.