Partnership:

THE GRAMMY AWARDS and Pandora

Description:

The Recording Academy partnered with Pandora to celebrate the Grammy Awards.

The partnership consisted of The Recording Academy teaming with Pandora to honor musical excellence by celebrating GRAMMY-winning and nominated artists with GRAMMY Awards Radio.

In the lead-up to Music's Biggest Night, Pandora and the Recording Academy hosted the “Pandora LIVE: Countdown to the GRAMMYs” virtual concert. The virtual event brought together talented GRAMMY-nominated women in rock and hip-hop. Brittany Howard, Haim and CHIKA joined forces for an evening of electric music and fascinating conversation about their origins, songwriting inspirations and genre-bending in the industry. Recording Academy Chair Harvey Mason jr. hosted the event and conducted a roundtable discussion with the artists.

Partnership Opportunity:
THE GRAMMY AWARDS/Music
Company:
The Recording Academy (The GRAMMYs)
Partner/Category:
Pandora /Streaming
Timing:
June 2nd Quarter 2021
Target:
Male
Female
Teens
Family
Adults
Promotional Elements:
Branded Content
Other
Media Elements:
Mobile
Online
Social Media
Influencers / Brand Ambassadors
Created On:
2021-06-21
Last Modified on:
2021-06-21
Companies Involved
The Recording Academy (The GRAMMYs)
Tuck

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