Partnership:

THE GRAMMY AWARDS and SiriusXM

Description:

The Recording Academy partnered with SiriusXM To celebrate the GRAMMY Awards.

The partnership made SiriusXM the Official Satellite Radio Sponsor of the GRAMMYs. The collaboration launched the first-ever GRAMMY Channel on March 2.

The GRAMMY Channel gave superfans the chance to hear hits from that year’s GRAMMY-nominated artists and GRAMMY winners. Leading up to the live broadcast of Music’s Biggest Night, The GRAMMY Channel gave fans continuous listening pleasure with a variety of music across all genres.

In addition, the channel featured exclusive interviews with music’s biggest stars from behind the scenes of the 63rd Annual GRAMMY Awards.

Partnership Opportunity:
THE GRAMMY AWARDS/Music
Company:
The Recording Academy (The GRAMMYs)
Partner/Category:
SiriusXM /Radio
Timing:
June 2nd Quarter 2021
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
Other
Media Elements:
Mobile
Online
Social Media
Other
Created On:
2021-06-22
Last Modified on:
2021-06-22
Companies Involved
The Recording Academy (The GRAMMYs)
Tuck

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