Partnership:

THE GREATEST SHOWMAN and NYCgo.com

Description:
20th Century Fox and NYCgo.com partnered to celebrate the theatrical release of THE GREATEST SHOWMAN. The partnership showcases the extraordinary experiences available in NYC during the holiday season.

The campaign was highlighted at NYCgo.com, and included an exclusive video with the movie’s cast and crew, all expressing their affection for NYC. It was promoted throughout NYC’s five boroughs, utilizing street pole banners, bus shelters and LinkNYC screens, with underlying themes that cross-promotes the film and NYC travel content on the website.

Partnership Opportunity:
THE GREATEST SHOWMAN/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
NYCgo.com /Travel
Timing:
December 4th Quarter 2017
Target:
Male
Female
Family
Adults
Promotional Elements:
Branded Content
Media Elements:
Blogs
Signage
Vehicle Wrap

Website and Social Media

Created On:
2020-11-30
Last Modified on:
2018-11-21
Companies Involved
20th Century Fox Filmed Entertainment
Tuck

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