Description:
Universal teamed with Bark for a limited-edition BarkBox based on the upcoming theatrical release of Dr. Seuss' The Grinch.The themed subscription box included two original toys, two bags of treats, one chew, as well as Max's Anter prop, as seen in the film. Super Chewer subscribers received a unique themed plush in their assortment. The Grinch BarkBox went to all Super Chewer subscribers. New subscribers could find products online at BarkBox.com
In addition to the new box, Bark donated $1 for ever photo posted on social media featuring dogs with Max's Antlers that used the hashtags #MaxForGood and #TheGrinch.
Partnership Opportunity:
The Grinch/Theatrical
Company:
Partner/Category:
BarkBox /Pets
Timing:
November 4th Quarter 2018
Target:
Male
Female
Adults
Female
Adults
Promotional Elements:
Licensed Product
Media Elements:
Email
Mobile
Online
Social Media
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2018-11-01
Companies Involved
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