Universal Pictures partnered with Chex to promote the theatrical release of THE GRINCH. The partnership consisted of Chex promoting a recipe for Chex Merry Grinch Mix. Utilizing Chex products, Rice Chex or Corn Chex cereal, the recipe called for green candy-coated chocolate candies or candy-coated chocolate peanut candies that fit the theme of the film. Chex promoted the partnership on their website and across their social media.