Partnership:

THE GRINCH and Chex

Description:
Universal Pictures partnered with Chex to promote the theatrical release of THE GRINCH. The partnership consisted of Chex promoting a recipe for Chex Merry Grinch Mix. Utilizing Chex products, Rice Chex or Corn Chex cereal, the recipe called for green candy-coated chocolate candies or candy-coated chocolate peanut candies that fit the theme of the film. Chex promoted the partnership on their website and across their social media.
Partnership Opportunity:
THE GRINCH/Theatrical
Company:
Universal Pictures
Partner/Category:
Chex /CPG
Timing:
November 4th Quarter 2018
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2018-11-14
Companies Involved
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.