Partnership:

THE GRINCH and China Glaze

Description:
Universal Pictures teamed with China Glaze to celebrate the theatrical release of THE GRINCH. The promotion took the form of a limited-edition lacquer collection. The collection included nail polishes and tips. Stealing inspiration from the wonder of Who-ville, the Grinch collaboration made hearts grow three sizes with a transformative palette of eight frosty shades. China Glaze sold the collection individually and also as part of branded Gift Sets.
Partnership Opportunity:
THE GRINCH/Theatrical
Company:
Universal Pictures
Partner/Category:
China Glaze /Health & Beauty
Timing:
November 4th Quarter 2018
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2018-11-15
Companies Involved
Tuck

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