Partnership:

THE GRINCH and Ebates

Description:
Universal Pictures teamed with Ebates to promote the theatrical release of THE GRINCH. The promotion consisted of Ebates producing a 60-second co-branded TV spot that began airing on Oct 29 with a 30-second one as well, voiced by Grinch voice actor, Benedict Cumberbatch. This was the brand’s first-ever film partnership. The partnership was supported by a digital media buy to run alongside the TV campaign.
Partnership Opportunity:
THE GRINCH/Theatrical
Company:
Universal Pictures
Partner/Category:
Ebates /Online
Timing:
November 4th Quarter 2018
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2018-11-08
Companies Involved
Tuck

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