Universal Pictures teamed with Ebates to promote the theatrical release of THE GRINCH. The promotion consisted of Ebates producing a 60-second co-branded TV spot that began airing on Oct 29 with a 30-second one as well, voiced by Grinch voice actor, Benedict Cumberbatch. This was the brand’s first-ever film partnership. The partnership was supported by a digital media buy to run alongside the TV campaign.