Partnership:

THE GRINCH and IHOP Restaurants

Description:
Universal Pictures, along with Illumination Entertainment, teamed with IHOP Restaurants to promote the theatrical release of THE GRINCH. IHOP Restaurants unveiled its limited-time holiday menu inspired by the film. The pairing of these iconic brands infused the magical spirit of Whoville into a unique selection of holiday tastes and treats created by the IHOP culinary team. Running through December 31, 2018, the menu featured items such as Grinch's Green Pancakes, Minty Who Hot Chocolate, Who-Roast Beast Omelette, Whoville Holiday Cheesecake French Toast as well as Mt. Crumpit Kids Combo and Young Grinch Minty Who Hot Chocolate.
Partnership Opportunity:
THE GRINCH/Theatrical
Company:
Universal Pictures
Partner/Category:
IHOP Restaurants /Dining
Timing:
November 4th Quarter 2018
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Promotional Elements:
Branded Content
In-Store / Retail
Media Elements:
Mobile
Online
Signage
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2018-11-29
Companies Involved
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.