Partnership:

THE GRINCH and McDonald’s Corp.

Description:
Dr. Seuss’s The Grinch has successfully slipped into the Golden Arches and on Dec. 2, he's unleashing The Grinch Meal. The meal, made in partnership with Dr. Seuss Enterprises and McDonald’s, will be available at participating restaurants nationwide, while supplies last. His diabolical culinary debut features Dill Pickle “Grinch Salt” McShaker Fries, arriving for the first time in the U.S..

Sprinkle the tangy, dill pickle seasoning into the McShaker bag and shake for a bold twist on our World Famous Fries® that will make your taste buds pucker with delight. Pair them with your choice of a Big Mac® or 10-piece Chicken McNuggets® and a medium drink for the ultimate treat for yourself during holiday fuss and muss.

The Grinch is also sneaking a piece of mischief into every meal: a pair of spirited socks, scribbled with messages from the Grinch himself to let everyone know exactly how he feels this holiday season. The socks come in four unhinged colors and can even be used as an impromptu stocking, just like Mt. Crumpit’s finest.

“THiS iS MY MEAL AND i DiDN’T PARTNER WiTH McDONALD’S OUT OF THE GOODNESS OF MY HEART,” said The Grinch in a handwritten note on crumpled paper from Mt. Crumpit. “i SAW AN OPPORTUNiTY TO BRiNG MiSCHiEF TO YOUR BELOVED “RESTAURANT” WiTH MY DELiCiOUS CHAOS FOR THE HOLiDAYS AND i TOOK iT. SO GO AHEAD, GRAB MY MEAL STARTING DEC. 2 – YOU’RE WELCOME FOR MAKiNG YOUR HOLiDAYS iNFiNiTELY MORE iNTERESTiNG.”
Partnership Opportunity:
THE GRINCH/Classic Characters
Company:
Dr. Seuss Enterprises
Partner/Category:
McDonald’s Corp. /Dining
Timing:
November 4th Quarter 2025
Target:
Male
Female
Family
Adults
Teens
Tweens
Kids (6-11)
Promotional Elements:
Collectible
In-Store / Retail
On Pack
Premiums / Giveaways
Window Clings / Banners / Decals
Media Elements:
Email
In-Game / In-App Integration
Mobile
Online
Social Media
TV Spot
Created On:
2025-12-01
Last Modified on:
2025-12-05
Companies Involved
Dr. Seuss Enterprises
Dr. Seuss Enterprises
McDonald’s Corp.
McDonald’s Corp.
tms
tms
Michael E
Michael E SVP, Global Brand Partnerships tms
Nanci D
Nanci D Senior Director, Strategic Alliances/Brand Partnerships tms
Tuck

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