Partnership:

THE GRINCH and PÜR

Description:
Universal Pictures along with Illumination Studios partnered with PÜR to promote the theatrical release of THE GRINCH. The promotion consisted of a new five-piece beauty and skin-care range inspired by the upcoming animated remake of Dr. Seuss's classic holiday story. PÜR collaborated on the Grinch-inspired products for cartoonishly adorable packaging, bright colors, and perfectly on-theme products. The collaboration was available starting October 1 on purcosmetics.com. The products included a a face palette, 10 eyeshadows, a highlighter, a blush, and lip balm. In a bit of holiday magic, the lip balm went on Grinch green and works with skin tone to turn a perfect rosy pink. There's also a four-piece liquid liner set ($28) with razor-sharp liquid liners in shades Mean 1, Heart3x, Great, and Grinchy, better known as black, red, white, and green. The collection also included a five-piece brush set, enclosed in a zippered makeup bag. For Whos who prefer skin care to makeup, there was a clay mask that changed from green to pink (just like the Grinch's heart!) as it cleaned dirt and impurities from the skin. Last but not least, the collab included a mask sampler gift set, with one each of hydrating, brightening, pore cleansing, and exfoliating masks. Each mask was packaged in a holiday bauble, perfect for splitting among pals or hoarding for yourself in true Grinchy spirit.
Partnership Opportunity:
THE GRINCH/Theatrical
Company:
Universal Pictures
Partner/Category:
PÜR /Health & Beauty
Timing:
November 4th Quarter 2018
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2018-11-02
Companies Involved
Tuck

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