Partnership:

THE GRINCH and Today

Description:
Universal Pictures partnered with NBC's "Today" for a nationwide Grinch For Good Campaign ahead of the theatrical release of THE GRINCH. The Grinch For Good campaign encouraged fans to "grow their hearts" during the holiday season by supporting the Feeding America initiative, which supplies meals to families in need. Fans could nominate someone who made their "heart grow three sizes." The most inspiring entries won big-ticket prizes, including a car, a trip to the Universal Orlando Theme Park, and a $10,000 Bloomingdale's gift card, and some winners may be featured on "Today." Benedict Cumberbatch, voice of the Grinch, kicked off the campaign live on "Today" on Friday, November 2, 2018. As part of the campaign, Rockefeller Plaza– the nation's most iconic symbol of the holiday season –- became the site of The Grinch Gift Tree display.
Partnership Opportunity:
THE GRINCH/Theatrical
Company:
Universal Pictures
Partner/Category:
Today /Television
Timing:
November 4th Quarter 2018
Target:
Male
Female
Kids (6-11)
Tweens
Family
Promotional Elements:
Contest / Sweepstakes
Event / Activation / Experiential
Premiums / Giveaways
Media Elements:
Mobile
Online
Signage
TV Spot
Created On:
2020-11-30
Last Modified on:
2018-11-02
Companies Involved
Tuck

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