Partnership:

THE HEART TRUTH and Celestial Seasonings

Description:

WomenHeart and Celestial Seasonings partnered to promote THE HEART TRUTH national campaign to raise awareness against heart disease, the leading cause of death among American women. Celestial Seasonings Celestial Seasonings co-sponsored the Red Dress Collection 2005 fashion show at Olympus Fashion Week on February 4th, National Wear Red Day, to encourage women to take action against heart disease. In addition to the fashion show sponsorship, consumers who sent in three redemption certificates from specially marked Celestial Seasonings teas were sent the Red Dress pin. For every pin ordered, Celestial Seasonings donated $1.00 to WomenHeart: the National Coalition for Women with Heart Disease.

Partnership Opportunity:
THE HEART TRUTH/Financial & Insurance
Partner/Category:
Celestial Seasonings /CPG
Timing:
1st Quarter 2006
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2015-06-04
Companies Involved
Tuck

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