Description:
Disney teamed up with The Republic of Tea to promote the theatrical release of THE HELP. The Republic of Tea introduced a THE HELP-inspired Caramel Cake Black Tea flavor, a cuppa, and THE HELP book.
Partnership Opportunity:
THE HELP/Theatrical
Company:
Partner/Category:
The Republic of Tea /CPG
Timing:
August 3rd Quarter 2011
Target:
Male
Female
Teens
Adults
Female
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-12-11
Companies Involved
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