Partnership:

The Hidden World of Waffles + Mochi and Walmart

Description:

Netflix partnered with Walmart on an educational interactive experience based around the Netflix series, THE HIDDEN WORLD OF WAFFLES + MOCHI. 

The partnership consisted of Netflix collaborating with Walmart to urge families to cook healthier meals. Walmart put together a microsite based around the Netflix series that encouraged families to pick one of ten ingredients and then see twenty interactive videos explaining how to make a healthy dish and to earn digital badges as a reward. 

The Netflix and Walmart collaboration also included digital minigames that showed kids that healthy eating could be fun.

Partnership Opportunity:
The Hidden World of Waffles + Mochi /Streaming
Partner/Category:
Walmart /Retail
Timing:
May 2nd Quarter 2021
Target:
Male
Female
Family
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Created On:
2021-05-12
Last Modified on:
2021-05-17
Companies Involved
Tuck

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