Partnership:

THE HOBBIT: AN UNEXPECTED JOURNEY and Air New Zealand

Description:
Warner Bros. Pictures teamed up with Air New Zealand for the theatrical release of THE HOBBIT: AN UNEXPECTED JOURNEY. Air New Zealand released a safety video on board their flights with THE HOBBIT themes. Air New Zealand`s crew members were given Middle-Earth style makeovers to get in character for the Hobbit-themed safety-briefing. Photos from the film-shoot, released by Air New Zealand, gave fans a chance to catch a sneak peek behind the scenes. The video was on board Air New Zealand flights from November 2012, coinciding with the world premiere of the film in Wellington.THE HOBBIT: AN UNEXPECTED JOURNEY released in theaters December 2012. Read more: http://www.theage.com.au/travel/travel-news/middleearth-madness-air-nz-shoots-hobbitthemed-safety-video-20120824-24quo.html#ixzz25w9t8l2F
Partnership Opportunity:
THE HOBBIT: AN UNEXPECTED JOURNEY/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Air New Zealand /Travel
Timing:
December 4th Quarter 2012
Target:
Male
Female
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-12-11
Companies Involved
Tuck

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