Partnership:

Warner Bros. Pictures and Crystal Cruises

Description:

Warner Bros. partnered with Crystal Cruises for the theatrical release of THE HOBBIT: AN UNEXPECTED JOURNEY with an experience entitled The Crystal Adventure. Crystal Cruises offered a new dinner experience that began in December, 2012 on the "Hobbiton" set used for the LORD OF THE RINGS film. The Crystal Adventure was also offered on a January 29 voyage through the region of New Zealand and Australia. Also offered was a private, after-hours, guided tour of the village movie set where guests could enter buildings and learn about the efforts undertaken to build the site. Guests could also enjoy local wine and beer, a traditional Kiwi barbeque and other food served by staff in LORD OF THE RINGS garb. The Hobbiton dinner and village exploration fee was $265 per person and a second LORD OF THE RINGS-themed Adventure was offered on cruises. THE HOBBIT: AN UNEXPECTED JOURNEY released in theaters December 14, 2012.

Partnership Opportunity:
/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Crystal Cruises /Travel
Timing:
December 4th Quarter 2012
Target:
Male
Female
Family
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-13
Companies Involved
Tuck

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