Partnership:

THE HOBBIT: AN UNEXPECTED JOURNEY and Denny's

Description:

Warner Bros. partnered with Denny`s for the theatrical release of THE HOBBIT: AN UNEXPECTED JOURNEY. Denny`s offered a HOBBIT-themed menu that featured a diverse selection of eleven new breakfast, lunch and dinner menu offerings including the "Hobbit Hole Breakfast," "Frodo`s Pot Roast Skillet," and "Build Your Own Hobbit Slam," which included new limited time holiday favorites such as "Pumpkin Patch Pancakes," "Shire Sausage," and "Seed Cake French Toast." Denny`s guests also had access to collectible trading cards that were given with the purchase of select HOBBIT-inspired entrees. They received a trading card pack that included collectible cards and Denny`s coupons. There were a total of 12 exclusive trading cards. Fans could also experience additional movie content by scanning one of four QR codes on Denny`s placemats. Additional content included videos, online games and a behind-the-scenes look at Denny`s TV spot.

Partnership Opportunity:
THE HOBBIT: AN UNEXPECTED JOURNEY/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Denny's /Dining
Timing:
December 4th Quarter 2011
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
Media Elements:
Online
Print Advertising
Created On:
2020-11-30
Last Modified on:
2018-11-20
Companies Involved
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.