Warner Bros. partnered with Denny`s for the theatrical release of THE HOBBIT: AN UNEXPECTED JOURNEY. Denny`s offered a HOBBIT-themed menu that featured a diverse selection of eleven new breakfast, lunch and dinner menu offerings including the "Hobbit Hole Breakfast," "Frodo`s Pot Roast Skillet," and "Build Your Own Hobbit Slam," which included new limited time holiday favorites such as "Pumpkin Patch Pancakes," "Shire Sausage," and "Seed Cake French Toast." Denny`s guests also had access to collectible trading cards that were given with the purchase of select HOBBIT-inspired entrees. They received a trading card pack that included collectible cards and Denny`s coupons. There were a total of 12 exclusive trading cards. Fans could also experience additional movie content by scanning one of four QR codes on Denny`s placemats. Additional content included videos, online games and a behind-the-scenes look at Denny`s TV spot.