Warner Bros. partnered with Denny`s for the theatrical release of THE HOBBIT: THE DESOLATION OF SMAUG. Denny`s offered a HOBBIT-themed menu that featured a diverse selection of seven new dishes including the "Smaug Fire Burger," "Dwarves' Turkey and Dressing Dinner" and "Elven Woodland Pies." In addition to new menu items, the placemats were interactive, featuring movie images and concept art, an exclusive behind-the-scenes film content piece and a sneak peek at the making of Denny's movie-themed TV spot. One grand prize winner will be selected to receive a trip for two to attend the film's world premiere screening and four runner-ups will receive free Denny's Grand Slam's for one full year. The promotion began November 5, 2013 and THE HOBBIT: THE DESOLATION OF SMAUG released in theaters December 13, 2013. http://www.multivu.com/mnr/64207-dennys-hobbit-inspired-holiday-flavors-middleearthsdiner