Partnership:

THE HOLIDAY and E!

Description:
Sony Pictures and E! Entertainment Television teamed up to promote the December 8, 2006 theatrical release of THE HOLIDAY. Consumers entered "The Ultimate Holiday Jetsetter" Sweepstakes for a chance to win grand prize: two round-trip tickets to Los Angeles and a two-night stay at a luxury hotel, a new 8" Sony Portable DVD Player, Nancy Meyers’ DVD box set for the flight, and two tickets to see THE HOLIDAY. Promotion ran November 30, 2006, through Sunday, December 10, 2006 and consumers entered online.
Partnership Opportunity:
THE HOLIDAY/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
E! /Television
Timing:
December 4th Quarter 2006
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2006-12-06
Companies Involved
Sony Pictures Entertainment
Tuck

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