Partnership:

THE HULK and ConAgra Foods

Description:

ConAgra Foods will feature “Cookout Heroes,” a barbecue theme tying several brands together under one umbrella to promote THE HULK. Nearly 40 million packages of ConAgra Food’s Banquet frozen dinners, entrees, and prepared chicken will carry HULK graphics and a sweepstakes opportunity with a grand prize trip to Universal Studios’ Island of Adventure theme park to ride “THE HULK” Roller Coaster. In addition to the grand prize, daily prizes will be awarded on the on-line instant-win game (www.cookoutheroes.com) which includes movie tickets to see THE HULK and ConAgra Foods product coupons. The promotion will be supported with in-store POS displays and a national FSI. In addition to the online promotion, ConAgra will also offer account specific programs in top retail accounts across the country that will feature a variety of tactics and prizes including trips for four to Island of Adventure, HULK Coleman outdoor cooking grills, HULK bicycles, HULK-sized green coolers, in-store shopping sprees, THE HULK movie tickets, HULK hats & t-shirts and Marvel comic subscriptions.

Partnership Opportunity:
THE HULK/Theatrical
Company:
Universal Pictures
Partner/Category:
ConAgra Foods /CPG
Timing:
June 2nd Quarter 2003
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-15
Companies Involved
Tuck

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