Description:
Pepsi will offer an instant win promotion on 150 million packages of Mountain Dew, Code Red and Sierra Mist. Consumers can win grand† HULK-size? prizes including a† HULK-ed Out Entertainment Syste? that features a 5? wide screen TV, sound system and DVD player. Secondary prizes include a limited edition Mountain Dew Xbox and The Hulk video game or a "HULK-sized" amount of Mountain Dew and/or Sierra Mist. The program will be supported with a HULK-themed Mountain Dew commercial and in-store displays.
Partnership Opportunity:
THE HULK/Theatrical
Company:
Partner/Category:
Pepsi /CPG
Timing:
May 2nd Quarter 2003
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2004-03-04
Companies Involved
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