THE HULK and Procter & Gamble


Universal teamed with Procter & Gamble for a sweepstakes to promote the home entertainment release of HULK. Consumers entered by purchasing specially-marked packages of Sunny D that contained a special code behind the label. The code was then entered at The grand prize winner received a VIP trip for 4 to New York City, a visit to the Marvel Comics Headquarters, and an appearance in an upcoming edition of The Incredible Hulk comic book. Twenty-five first prize winners received 10 Univeral CD`s. Twenty-five second prize winners claimed the HULK video game while 1,000 third prize winners got their hands on a Universal DVD. A HULK poster was awarded to 10,000 fourth prize winners.

Partnership Opportunity:
THE HULK/Home Entertainment
Universal Studios Home Entertainment
Procter & Gamble /Health & Beauty
4th Quarter 2003
Promotional Elements:
Media Elements:
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Companies Involved
Universal Studios Home Entertainment

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