Partnership:

THE HULK and Yahoo!

Description:
To promote the theatrical release of HULK, Universal became the first movie studio to accquire 100% of the ad space on the Yahoo! homepage. In addition to the 24-hour homepage takeover, HULK was featured throughout the Yahoo! network, including online ads that embedded HULK showtimes based on the ZIP codes of Yahoo! subscribers. The Yahoo! homepage reaches 10 million distinct users daily. The campaign was also supported by print ads.
Partnership Opportunity:
THE HULK/Theatrical
Company:
Universal Pictures
Partner/Category:
Yahoo! /Online
Timing:
June 2nd Quarter 2003
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2007-02-22
Companies Involved
Tuck

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