Partnership:

THE HUNGER GAMES and CafePress Inc.

Description:
Lionsgate Entertainment partnered with CafePress Inc for THE HUNGER GAMES and created an official online store for the movie. The online store launched on February 21, 2012 and CafePress sold both officially licensed film merchandise and fan created designs. The official merchandise was a sampling of all licensed products for the film with a concentration on apparel, accessories, and novelty items. Also, beginning on February 14, 2012, fans had the opportunity to create a free District ID Card inspired by the movie by going through a HUNGER GAMES Facebook application that was available within the CafePress shop. THE HUNGER GAMES released on March 23, 2012. http://www.prnewswire.com/news-releases/cafepress-and-lionsgate-partner-on-official-hunger-games-store-139295238.html
Partnership Opportunity:
THE HUNGER GAMES/Theatrical
Company:
Lionsgate
Partner/Category:
CafePress Inc. /Retail
Timing:
March 1st Quarter 2012
Target:
Male
Female
Teens
Family
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-12-12
Companies Involved
Tuck

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