Partnership:

THE INCREDIBLE HULK and 7-Eleven

Description:

Univeral Pictures teamed up with 7-Eleven and GameStop to promote the theatrical release of THE HULK. 7-Eleven stores across the country featured THE HULK themed Slurpees, cups and straws. The stores also featured HULK likenesses and other point of purchase material. Along with in store promotion, 7-Eleven also incorporated a cross promotion with GameStop featuring the Sega video game. When consumers purchased a Slurpee drink at 7-Eleven, they received a $5 coupon good for THE HULK video game at any GameStop. This promotion lasted the summer of 2008.

Partnership Opportunity:
THE INCREDIBLE HULK/Theatrical
Company:
Universal Pictures
Partner/Category:
7-Eleven /Retail
Timing:
June 2nd Quarter 2008
Target:
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-15
Companies Involved
Tuck

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