Partnership:

THE INCREDIBLE HULK and Hostess

Description:

Universal Studios Home Entertainment and Interstate Bakeries teamed up to promote the DVD release of THE INCREDIBLE HULK with a giveaway. Consumers who purchased THE INCREDIBLE HULK on DVD at participating Safeway and SUPERVALU stores received an 8-pack of Hostess HULK Cakes (specially designed dark green Hostess Cupcakes) for free. The offer was valid from October 21, 2008 through October 27, 2008. Promotional elements included in-store displays and circular ads.

Partnership Opportunity:
THE INCREDIBLE HULK/Home Entertainment
Company:
Universal Studios Home Entertainment
Partner/Category:
Hostess /CPG
Timing:
October 4th Quarter
Target:
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-09
Companies Involved
Universal Studios Home Entertainment
Tuck

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