Partnership:

THE INCREDIBLE HULK and Hostess

Description:

Universal Studios Home Entertainment and Hostess have teamed up for the home entertainment release of THE INCREDIBLE HULK with the “Hostess Hulk Out Halloween Chance for a Million Dollars” sweepstakes.” On Halloween, Hostess Hulk reps will knock on the doors of 10 potential prize winners randomly selected from the online entries. The lucky few will have 90 seconds to answer the rep's rap or ring and they must respond with Hostess Twinkies, Cupcakes, limited-edition Hulk cakes or an index card stating “Hulk Out Halloween With Hostess.” The player must then win a card matching game to collect the $1 million (grand prize) or a prize pack that includes an Xbox 360 and a Sharp Aquos Blu-ray player. Sweepstakes run from 9/29/08-10/26/08.

Partnership Opportunity:
THE INCREDIBLE HULK/Home Entertainment
Company:
Universal Studios Home Entertainment
Partner/Category:
Hostess /CPG
Timing:
October 4th Quarter 2008
Target:
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-15
Companies Involved
Universal Studios Home Entertainment
Tuck

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