Partnership:

THE INCREDIBLE HULK and Kmart

Description:

Kmart has partnered with Universal Pictures and Marvel Entertainment for theatrical release of THE INCREDIBLE HULK with the "Incredible Dads" Father's Day Promotion. Consumers can purchase "Incredible Dad" Hulk-themed gift cards, and those who purchase $50 in Kmart gift cards will receive "movie money" for two general admissions to see the film. Additionally, Kmart is offering a text-to-win sweepstakes, giving consumers a chance to win a trip for four people to the Universal Studios Orlando theme park. Other prizes include Kmart gift cards and THE INCREDIBLE HULK merchandise.

Partnership Opportunity:
THE INCREDIBLE HULK/Theatrical
Company:
Universal Pictures
Partner/Category:
Kmart /Retail
Timing:
June 2nd Quarter
Target:
Family
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-08
Companies Involved
Tuck

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