Partnership:

THE INTERNSHIP and MillerCoors

Description:

20th Century Fox Filmed Entertainment partnered with MillerCoors for the theatrical release of THE INTERNSHIP. MillerLite gave four legal-drinking-age friends a two-week Miller Time "Internship" that took them across the country for a series of MillerLite events. The winners traveled in a customized MillerTime "INTERNSHIP" RV that featured all the elements of a "mancave." The RV stopped in Philadelphia, Charlotte, Milwaukee, Chicago, Dallas, Las Vegas and Los Angeles. The "interns" delivered beer to a pool party in Vegas, went behind the scenes to see how MillerLite is brewed, became honorary members of Brad Keselowski's pit crew on race day and walked the red carpet in Los Angeles for the premiere of the film. To enter, contestants had to visit Facebook.com/MillerLite and a set of four friends had to enter together. A panel of judges selected 15 groups to participate in the Miller Time "Internship" and out of those 15, one winning group was selected based on a screening. The promotion ran through April 7. THE INTERNSHIP released in theaters June 7, 2013.

Partnership Opportunity:
THE INTERNSHIP/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
MillerCoors /Beverages
Timing:
June 2nd Quarter 2013
Target:
Male
Female
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-09-05
Companies Involved
20th Century Fox Filmed Entertainment
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.