Partnership:

The Kindness Diaries and Southwest Airlines

Description:
Netflix teamed with Southwest Airlines in a promotion surrounding their streaming series THE KINDNESS DIARIES.

The partnership included a sweepstakes in which Southwest Airlines asked travelers to share acts of kindness using the hashtag #gobekind on social media. Doing that entered travelers in a sweepstakes with winners receiving round-trip air travel for themselves and a guest, along with the chance to offer round-trip airfare to a charity of their choice. The winner of the sweepstakes was announced March 1, 2019.

In addition to the sweepstakes, Southwest Airlines offered onboard promotional content for THE KINDNESS DIARIES. Flyers with Southwest could watch the first season of the show via Southwest Airlines mobile Inflight Entertainment Portal or through the airline's Wi-Fi service. Southwest also was able to show behind-the-scenes content for THE KINDNESS DIARIES' second season.

Partnership Opportunity:
The Kindness Diaries/Streaming
Partner/Category:
Southwest Airlines /Travel
Timing:
March 1st Quarter 2019
Target:
Male
Female
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
Premiums / Giveaways
Contest / Sweepstakes
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2019-03-01
Companies Involved
Tuck

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