Partnership:

The King of Queens and AutoTrader.com

Description:
Sony Pictures Televisions's KING OF QUEENS partnered with AutoTrader.com on a "King of the Road Sweepstakes."

One grand prize winner won a KING OF QUEENS prize pack and $25,000 towards a vehicle listed on AutoTrader.com

Fans were able to enter by entering the keyword of the day that was displayed during each episode and then filling gout the entry form at thekingofqueens.com/autotrader.
Partnership Opportunity:
The King of Queens/Television
Company:
Sony Pictures Television
Partner/Category:
AutoTrader.com /Automotive
Timing:
May 2nd Quarter 2010
Target:
Female
Adults
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Promotional Elements:
Contest / Sweepstakes
Other
Premiums / Giveaways
Product Bundle
Media Elements:
Direct Marketing
Micro site
Online
Other
Product Giveaways
Created On:
2020-11-30
Last Modified on:
2025-04-30
Companies Involved
Sony Pictures Television
Sony Pictures Television
Tuck

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