Partnership:

THE KING OF QUEENS and Pinnacle Foods

Description:
"King-Sized Adventure" - To celebrate the syndication premiere of THE KING OF QUEENS in fall 2003 and the 30th anniversary of Hungry-Man foods, Sony Pictures Television and Pinnacle Food Corp. have partnered for a sweepstakes offering a trip for four to Los Angeles to attend a show taping and meet the cast. The program is estimated to be worth more than $7 million. The effort will run in stores from June through September, 2003 and will be touted on 20-million Hungry-Man frozen dinner packages. Entries are found inside packages and will be accepted until the end of the year. P-O-P displays and an FSI dropping in the top 20 markets support.
Partnership Opportunity:
THE KING OF QUEENS/Television
Partner/Category:
Pinnacle Foods /CPG
Timing:
3rd Quarter 2003
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2003-04-01
Companies Involved
Tuck

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