Partnership:

THE LAST AIRBENDER and Hot Topic

Description:
Paramount Pictures partnered up with Hot Topic to promote THE LAST AIRBENDER. Hot Topic sold a line of THE LAST AIRBENDER inspired clothing and accessories. Customers who had a Hottopic.com account were also eligible to enter THE LAST AIRBENDER Sweepstakes. The winner won a private hometown screening of THE LAST AIRBENDER and an ultimate movie prize pack. The promotion ran during Q2 2010.
Partnership Opportunity:
THE LAST AIRBENDER/Theatrical
Company:
Paramount Pictures
Partner/Category:
Hot Topic /Retail
Timing:
July 2nd Quarter 2010
Target:
Male
Female
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2010-06-22
Companies Involved
Tuck

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