Partnership:

THE LAST OF US Season 2 and Alice Mushrooms

Description:

In celebration of the highly anticipated new season of The Last of Us, premiering April 13 on @streamonmax, a rare and exclusive collectible has emerged from the ruins. Only for the true believers, 50 special-edition The Last of Us x Alice Treasure Boxes have been created—each one a relic of nature’s resilience, covered in moss and mystery.


This ultra-limited collaboration merges the post-apocalyptic beauty of The Last of Us with Alice’s signature storytelling and artistry, resulting in a one-of-a-kind collector’s item. Designed to transport fans deeper into the world of the series, these treasure boxes are a symbol of survival, adventure, and the unknown.

With only 50 in existence, these pieces won’t last long—once they’re gone, they’re gone.

Don’t miss your chance to claim a piece of the world before the world ended.

The Last of Us returns April 13, exclusively on @streamonmax.
Partnership Opportunity:
THE LAST OF US Season 2/Streaming
Company:
HBO
Partner/Category:
Alice Mushrooms /CPG
Timing:
March 1st Quarter 2025
Target:
Male
Female
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Promotional Elements:
Collectible
Licensed Product
On Pack
Media Elements:
Micro site
Online
Social Media
Created On:
2025-04-01
Last Modified on:
2025-04-01
Companies Involved
HBO
HBO
Tuck

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