Partnership:

THE LAST OF US Season 2 and Four Sigmatic

Description:
Four Sigmatic, the #1 functional coffee brand, announced the debut of The Last Of Us High Caffeine Organic Ground Coffee in collaboration with Sony Pictures Consumer Products.

Four Sigmatic's The Last of Us coffee is crafted with organic Arabica coffee, cordyceps (not mutated!) and lion's mane mushrooms, vitamin B12, and coffee bean extract for infectious focus and energy without the jitters. The dark roast coffee has a smooth, full bodied taste with notes of dark chocolate.

"We're thrilled to collaborate with Sony Pictures Consumer Products on our new The Last of Us High Caf Coffee" said Four Sigmatic's Founder and CEO, Tero Isokauppila. "With mushrooms being a central part of The Last of Us plot, we couldn't be more excited to pair the appeal of the show with our expertise in mushroom coffee. As fans of the series, we wanted to create a product that delivers on the energizing benefits, delicious taste, and quality The Last of Us fans are looking for."

The Last of Us High Caf Organic Ground Coffee is currently available on FourSigmatic.com and will be available at Sprouts Farmers Market, Fresh Thyme, Amazon beginning in April while supplies last. SRP for a 10 oz bag is $19.99.

The seven-episode second season of THE LAST OF US debuts SUNDAY, APRIL 13 at 9:00 p.m. ET/PT on HBO and will be available to stream on Max, with new episodes debuting subsequent Sundays. In season two, five years after the events of the first season, Joel and Ellie are drawn into conflict with each other and a world even more dangerous and unpredictable than the one they left behind.
Partnership Opportunity:
THE LAST OF US Season 2/Streaming
Company:
HBO
Partner/Category:
Four Sigmatic /CPG
Timing:
March 1st Quarter 2025
Target:
Male
Female
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Promotional Elements:
In-Store / Retail
Licensed Product
On Pack
Media Elements:
Micro site
Online
Social Media
Created On:
2025-04-03
Last Modified on:
2025-04-03
Companies Involved
HBO
HBO
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat Marketing Partnerships Chat Marketing Partnerships Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.