Partnership:

The Lego Movie 2: The Second Part and Chiquita

Description:
Warner Bros. Pictures teamed with Chiquita to celebrate the theatrical release of THE LEGO MOVIE 2: THE SECOND PART.

The partnership consisted of a sweepstakes in which fans could enter codes found on Chiquita Bananas online for a chance to win tickets to see the film in theaters as well as brick sets and LEGO E-Gift cards.

The global partnership kicked off mid-January 2019 and ran for the four-week period leading up to the February 8th North American release date of the movie. During that time, Chiquita unleashed 300 million blue stickers featuring the most recognizable characters from THE LEGO MOVIE, including Banarnar—a LEGO brick-built banana character making his big screen debut.

Chiquita also developed healthy and delicious film-inspired recipes that encouraged building and teamwork amongst shoppers and their families. These recipes included Lucy’s Chiquita Banana master builder cheesecake, and General Mayhem’s healthy Chiquita Banana sweet sandwich, with more found on Chiquita's website.

Partnership Opportunity:
The Lego Movie 2: The Second Part/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Chiquita /CPG
Timing:
February 1st Quarter 2019
Target:
Male
Female
Family
Adults
Promotional Elements:
Branded Content
In-Store / Retail
On Pack
Contest / Sweepstakes
Media Elements:
Mobile
Online
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2019-02-05
Companies Involved
Jessica G
Jessica G Senior Account Executive Rogers & Cowan
Tuck

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