Partnership:

The Lego Movie 2: The Second Part and Discover

Description:
Warner Bros. Pictures teamed with Discover to promote the theatrical release of THE LEGO MOVIE 2: THE SECOND PART. The partnership consisted of a TV spot on Discover’s late fee forgiveness featuring character and imagery from the film.

The co-branded ad was presented in both 30-second and 15-second versions. The spots ran in theaters and appeared in digital display, online video ads and on social.

This was Discover’s first co-branded ad campaign with a major movie.

Partnership Opportunity:
The Lego Movie 2: The Second Part/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Discover /Financial & Insurance
Timing:
February 1st Quarter 2018
Target:
Male
Female
Tweens
Teens
Family
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2019-02-05
Companies Involved
Tuck

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