Partnership:

The Lego Movie 2: The Second Part and Turkish Airlines

Description:
Warner Bros. Pictures collaborated with Turkish Airlines for a promotion celebrating the release of THE LEGO MOVIE 2: THE SECOND PART in theaters. As a promotion for the film, Warner Bros. created a new in-flight safety video for Turkish Airlines, that started showing on all of the airline’s flights.

Turkish Airlines also rolled-out a global TV campaign, Lego-themed wrapped airplanes, in-flight and in-airport activations, and a second safety video. According to the airline, 30 different versions of the safety video were created, both in English and Turkish, to cover the safety particulars of the 15 different airplane models in the Turkish Airlines fleet.

Partnership Opportunity:
The Lego Movie 2: The Second Part/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Turkish Airlines /Travel
Timing:
February 1st Quarter 2019
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2019-02-05
Companies Involved
Tuck

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