Partnership:

THE LION KING 1 1/2 and Hershey

Description:

Disney and Hershey launched a promotion for the release of THE LION KING 1 1/2 on DVD and video. After purchasing THE LION KING 1 1/2, with the manufacturer`s coupon consumers received three Hershey King Size candy bars.

Partnership Opportunity:
THE LION KING 1 1/2/Home Entertainment
Company:
The Walt Disney Studios
Partner/Category:
Hershey /CPG
Timing:
1st Quarter
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-09
Companies Involved
Tuck

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