Partnership:

THE LION KING and LinkedIn

Description:

Walt Disney Studios partnered with LinkedIn to celebrate the release of THE LION KING in theaters.

Disney and LinkedIn collaborated to create the Dream Disney Experience in which one LinkedIn professional could win the chance to be the LinkedIn red carpet reporter at the world premiere of THE LION KING. In addition, that winner took part in a two-day learning experience in which they travelled to The Walt Disney Studios to recieve a behind-the-scenes look at the vast array of teams it took to bring THE LION KING to life.

To enter, LinkedIn users applied to the Disney Dream Experience by posting a custom video on LinkedIn with the hashtag #IJustCantWaitToBeContest that explained why they should win the experience with an emphasis on how it would help their career.

The entry period was June 4-12, 2019 with the all-inclusive experience taking place in Los Angeles from July 8-10, 2019.

Partnership Opportunity:
THE LION KING/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
LinkedIn /Online
Timing:
July 3rd Quarter 2019
Target:
Male
Female
Promotional Elements:
Branded Content
Event / Activation / Experiential
Premiums / Giveaways
Other
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-09-16
Companies Involved
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.