Partnership:

The Lorax and Target

Description:

Universal Pictures partnered with Target Stores for the premiere of DR. SEUSS with a special reading event to celebrate the National Education Association’s Read Across America program.

Kids can read with trees, please, as Target employees share Dr. Seuss' "The Lorax" in the reading nook and give out reusable Target bags filled with fun activities.

The event was also in partnership with the National Education Association's Read Across America day on March 2, which just happens to be Dr. Seuss' birthday. 

 

Partnership Opportunity:
The Lorax/Theatrical
Company:
Universal Pictures
Partner/Category:
Target /Retail
Timing:
March 2012
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2015-03-05
Companies Involved
Tuck

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