Partnership:

THE LORD OF THE RINGS: THE RETURN OF THE KING and Air New Zealand

Description:
Air New Zealand unveiled the first Boeing 747 emblazoned with THE LORD OF THE RINGS motion picture trilogy imagery that will kick off the airlines new promotional† Airline to Middle Eart? campaign. A second aircraft, a Bowing 767, launched with different “Rings” imagery in January 2003. During that year, passengers flying onboard see a thirteen-minute video highlighting New Zealand locations used in the movie followed by a trailer of LORD OF THE RINGS: THE TWO TOWERS and a souvenir. At the end of 2003 the decals change to represent the final movie, THE LORD OF THE RINGS: THE RETURN OF THE KING.
Partnership Opportunity:
THE LORD OF THE RINGS: THE RETURN OF THE KING/Theatrical
Company:
New Line Cinema
Partner/Category:
Air New Zealand /Travel
Timing:
December 4th Quarter 2003
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2003-03-19
Companies Involved
New Line Cinema
Tuck

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