Description:
With the purchase of specially-marked packages of Kellogg`s Pop-tarts and Kellogg`s Corn Pops, consumers received a free PC CD game demo of LORD OF THE RINGS:THE RETURN OF THE KING by EA Games. America Online also sponsored the promotion with 1,045 hours free. Details were include on the CD-ROM package.
Partnership Opportunity:
THE LORD OF THE RINGS: THE RETURN OF THE KING/
Company:
EA SPORTS
Partner/Category:
Kellogg's /CPG
Timing:
February 1st Quarter 2004
Target:
Teens
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2004-02-12
Companies Involved
EA SPORTS
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