Description:
As anticipation builds for STAR WARS: THE MANDALORIAN AND GROGU, Alaska Airlines is taking the galaxy far, far away to the skies with an updated Star Wars-themed aircraft celebrating the franchise’s next chapter. Originally introduced in 2022, the airline’s STAR WARS: GALAXY’S EDGE Boeing 737-800 has received a Mandalorian makeover, transforming the aircraft into a flying promotion for both the upcoming film and new experiences arriving at Disney parks.The refreshed aircraft now features new exterior branding spotlighting the Mandalorian and Grogu, alongside themed onboard touches including character-inspired merchandise, Grogu ear headbands, and immersive fan experiences. The timing aligns with the launch of new destinations and interactive elements coming to Millennium Falcon: Smugglers Run at Disneyland and Disney’s Hollywood Studios, allowing fans to explore iconic Star Wars locations alongside Grogu himself.
The collaboration continues Alaska Airlines’ long-running relationship with Disney, turning aircraft into larger-than-life storytelling platforms that extend franchise fandom beyond the parks and into everyday travel. By merging aviation, entertainment, and experiential marketing, the partnership gives travelers another way to engage with one of Disney’s biggest franchises while creating social-worthy moments both in the air and on the ground.
Partnership Opportunity:
THE MANDALORIAN AND GROGU/Theatrical
Company:
Partner/Category:
Alaska Airlines /Travel
Timing:
June 2nd Quarter 2026
Target:
Male
Female
Family
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Tweens
Kids (6-11)
Preschool
Female
Family
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Tweens
Kids (6-11)
Preschool
Promotional Elements:
Event / Activation / Experiential
Licensed Product
Premiums / Giveaways
Window Clings / Banners / Decals
Licensed Product
Premiums / Giveaways
Window Clings / Banners / Decals
Media Elements:
Blogs
Direct Marketing
Online
Other
Social Media
Vehicle Wrap
Direct Marketing
Online
Other
Social Media
Vehicle Wrap
Created On:
2026-06-03
Last Modified on:
2026-06-03
Companies Involved
Nicole S
Vice President
The Walt Disney Studios
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