Your galaxy just got tastier. Archer Meat Snacks, one of America's fastest-growing meat snack brands, is blasting into a new frontier with the highly anticipated film Star Wars: The Mandalorian and Grogu. Ahead of the film's May 22, 2026 theatrical release, Archer launches a nationwide promotional campaign.
"Star Wars return to theaters with The Mandalorian & Grogu is a true 'can't miss' theatrical event," said Eugene Kang, founder and CEO of Archer Meat Snacks. "With three limited-time Mandalorian and Grogu branded products, Fandango rewards, and fan experiences like our sweepstakes*, we're giving Star Wars fans exciting ways to celebrate this iconic franchise."
The 360-degree campaign will be activated across retail, digital and social ads, out-of-home, and consumer-facing extensions, including:
- Out-of-this-Galaxy Packaging Takeover: Archer will feature film-themed co-branded packaging across three of its best-selling products nationwide, including Original Beef Mini Sticks, Original Turkey Mini Sticks, and Full-Size Classic Beef Sticks. Packaging will include a scannable QR code, creating a seamless path from shelf to screen with a compelling Fandango offer.
- Multi-Platform Media Campaign: Archer's custom ad spot featuring high-flying clips from the film will be airing on Disney+ leading up to the theatrical and streaming releases, across Spectrum Reach's premium ad inventory during major sports playoffs, and in theaters nationwide. Ads will also run across YouTube, TikTok, Meta and Reddit. Billboards in Los Angeles and New York will further extend the campaign's reach in key markets.
- Fandango Consumer Promotion: Fans who purchase $25 of qualifying Archer products can unlock a $10 Fandango Movie Reward toward tickets to see Star Wars: The Mandalorian and Grogu by scanning a QR code on participating packaging or displays or visiting www.activaterewards.com/ArcherJerky.
- Social Sweepstakes*: Archer will host a social sweepstakes unlocking a unique opportunity that's out-of-this-world. One lucky fan will receive two tickets to attend the Los Angeles premiere and a travel voucher. Archer will be on-site, handing out samples & themed merchandise.
"Star Wars: The Mandalorian and Grogu is shaping up to be one of the year's most exciting theatrical events, and it's always rewarding to see brands like Archer create new ways for fans to celebrate the adventure," said Lylle Breier, EVP Partnerships, Promotions, Synergy & Events at Disney.
For more information about Archer, visit www.archerjerky.com. Our press kit featuring campaign assets can be found HERE.
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