Partnership:

THE MANDALORIAN AND GROGU and Nilla Wafers

Description:
Calling all Star Wars™ fans across the galaxy: Nilla Wafers is releasing your new favorite cookie! Nilla is collaborating with Lucasfilm to introduce the special-edition Grogu Nilla Nummies, inspired by Grogu's unforgettable love of cookies.

Timed to celebrate the highly anticipated theatrical release of Star Wars: The Mandalorian and Grogu on May 22, this collaboration brings a fan-favorite on-screen moment into the real world. Grogu Nilla Nummies tap into the spirit of wonder and adventure which has made Grogu one of the most beloved characters in the Star Wars™ galaxy. From his unforgettable on-screen snacking scenes to the countless viral memes and social media moments they've inspired, Grogu's love of food has become a cultural phenomenon embraced by fans around the world.

Grogu Nilla Nummies feature the classic simple goodness and nostalgia of a Nilla cookie, reimagined in a special-edition format inspired by Grogu's cookie of choice. With the same beloved Nilla sweet vanilla flavor and crisp texture fans cherish, this edition delivers a galaxy-spanning moment of joy, allowing different generations to connect with the incredible adventure and celebrate one of the most iconic characters in the Star Wars™ franchise.

"Nilla has been a beloved cookie across generations, creating joyful, shareable moments," said Caroline Suppiger, Brand Manager, Nilla at Mondelēz International. "This collaboration allows us to celebrate Star Wars: The Mandalorian and Grogu in a fun and unexpected way by bringing a memorable on-screen moment to life—giving fans a delicious way to connect with Grogu as they head into theaters to experience the all-new film."

Grogu Nilla Nummies are available in Nilla Wafers 11-ounce packs, making it easy for fans to enjoy the special-edition cookies wherever they take them in the galaxy! Ahead of the theatrical debut of Star Wars: The Mandalorian and Grogu, special guests and premiere attendees will get a taste of Grogu Nilla Nummies from a themed cookie cart at the premiere.

The special-edition Grogu Nilla Nummies will be available at Walmart on April 22, and at additional retailers nationwide beginning April 27, with a suggested price of $4.29 per 11 oz pack. Fans can maximize their celebration with an exclusive promotion: buy two Grogu Nilla Nummies and get $5 off a ticket (via email) to Star Wars: The Mandalorian and Grogu on Fandango (details below)*.

For more information about Grogu Nilla Nummies and the Nilla collaboration with Star Wars™, see here and follow @NillaWafers on Instagram.

*Limited time offer open to 50 US/DC, 18 yrs+: Buy 2 Nilla Wafer products 10 oz.+ between 4/22/26 & 6/22/26, submit receipt online by 11:59 pm ET on 6/22/26, & get one $5.00 Fandango Promo Code ("Code") via email. Code good for up to $5 off purchase of one movie ticket (applies to total ticket price & assoc. fees/charges) to see Star Wars: The Mandalorian & Grogu at participating Fandango theaters in the US. Valid only for purchases at Fandango.com or via Fandango app. Code void if not redeemed by 7/20/26 or when the Movie is no longer in theaters. LIMIT 1 CODE PER PERSON. Other conditions apply. Redemption of Code is subject to Terms and Policies at fandango.com/terms-and-policies. For full Official Terms & Conditions of this offer visit nillanummies.com. VOID WHERE PROHIBITED.
Partnership Opportunity:
THE MANDALORIAN AND GROGU/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
Nilla Wafers /CPG
Timing:
April 2nd Quarter 2026
Target:
Male
Female
Family
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Tweens
Promotional Elements:
Discount / Special Offer / Promo Code
In-Store / Retail
Licensed Product
On Pack
POP Display / End Cap / Shelf-Talker
Media Elements:
Blogs
Direct Marketing
Online
Product Giveaways
Social Media
Created On:
2026-04-22
Last Modified on:
2026-04-22
Companies Involved
Mondelēz International
Mondelēz International
Tuck

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