Description:
The Hertz STAR WARS: THE MANDALORIAN AND GROGU commercial is a 31-second co-branded cinematic spot celebrating the upcoming theatrical release of the 2026 film. The ad blends Hertz’s modern travel identity with the adventurous spirit of Din Djarin and Grogu, inviting audiences to experience the film in theaters on May 22, 2026.
The campaign positions Hertz as a mobility brand aligned with blockbuster storytelling, reinforcing themes of adventure, exploration, and cinematic travel. By merging brand identity with one of the most iconic entertainment franchises, the spot highlights the growing power of film and brand collaborations in global marketing.
The campaign positions Hertz as a mobility brand aligned with blockbuster storytelling, reinforcing themes of adventure, exploration, and cinematic travel. By merging brand identity with one of the most iconic entertainment franchises, the spot highlights the growing power of film and brand collaborations in global marketing.
Partnership Opportunity:
THE MANDALORIAN & GROGU/Theatrical
Company:
Partner/Category:
Hertz /Automotive
Timing:
May 2nd Quarter 2026
Target:
Male
Female
Family
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Female
Family
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Promotional Elements:
Branded Content
Other
Other
Media Elements:
Blogs
Other
Social Media
TV Spot
Other
Social Media
TV Spot
Created On:
2026-05-22
Last Modified on:
2026-06-02
Companies Involved
Nicole S
Vice President
The Walt Disney Studios
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